Dis yah tune deh tell yuh 'bout that story of rum. Rum, it delicious, but dis song, it explain 'bout di hard work dat come with makin' it. Dem men deh puttin' in effort, from plantin' di cane to grindin' it down, to fermentin' di spirit. Rum, it no just a drink, it stand for di heritage of di people weh make it. Dis song, it acknowledge dat. Rum

From Kingston, a sonic force has taken over. It's called Riddim - the rhythmic backbone of Caribbean music's newest sensation. This beat is more than just music; it's a cultural phenomenon. Producers are innovating, crafting riddims that are both infectious and diverse. Every bar is an expression of this revolution, with artists like Beenie Man